When you own a business, setting up a trade show booth at a convention or a trade show can be a great way to sell and showcase your products. Why would you want to set up a trade show booth? Well, it’s because doing so is a great way for you to get new customers. […]

They’re in the pages of our newspapers. They come through the door. They get given to us as we walk through the local high street. They even get left on our car windscreens outside our houses. It sounds like the build up to a bad 1950’s B-movie, but I’m not talking about anything as sinister […]

Is your e-commerce site your best salesperson? This article will provide you with information about e-commerce and search engine optimization, and how together, they can increase conversions and keep your customer coming back! Whether you’re a small business just starting out or a large corporation, the following information will be beneficial to you.
In […]

Everywhere you go online, you’ll find videos. They stimulate the minds of many. This article will provide you with information about online video optimization and syndication, and how you can use it to increase traffic to your website. Whether you’re a small business just starting out or a large corporation, the following […]

This past summer (2008), I received a great book from top copywriter, Tina Lorenz. She sent it to me as a gift. Let me tell you: this has been one of the most meaningful books I’ve ever read, and it’s key message is the driving force behind what I’ll be writing about […]

Before we get into this article, I want you to note that one thing to consider when contracting with a copywriter is to find out if this person is more than “just a copywriter”. This is a small distinction
that can make a world of difference. A person who’s just a copywriter is not […]

Establishing a solid trade show presence is an important part of the marketing plan for many companies. Trade shows can provide a great arena to promote your products, both existing and new. Attending trade shows can also help you learn about new industry trends, increase your sales, and create new contacts with important […]

If you’re a business and you like trade shows, it is a must that you get a custom trade show display for your next convention. Custom made is going to get the attention that you need. The problem, though, is how to get a custom trade show display and have it ready by your next […]

The term ‘Spin Doctor’ has been with us now for many decades and since the 1980’s it has gradually become more and more a part of everyday language. Although the term is relatively new the actual role of a Spin Doctor can be traced back centuries in one form or another.
Many Spin Doctors do not […]

If you’re at all like me, you’ve been paying close attention to the two presidential candidates and the promises each have been making.
Personally, I don’t watch much TV. But, when I do, it’s typically “Hannity and Colmes” or Glenn Beck or one of the other political news programs.
As a marketer, I’m not only interested in […]